Make 2019 the Year Your Studio Business Becomes Your Dream Business
Join Amplify, the Mastermind Program for Transforming Your Studio—and Your Life
Get the expert guidance you need to transform your studio business, with the support, help, and insight of other studio owners just like you. You’ve found your guide and your tribe, and we’re going to be with you every step of the way.
Apply now to join the 2019 Amplify Mastermind program. There are only 20 spots available, so don’t miss your chance to get in!
When Did it Stop Being Fun?
When you opened your studio, it was exciting, wasn’t it? You were combining your passion with a business, and that meant it was all supposed to come together and work perfectly. 

After all…

“Follow your bliss!” they said. 

“Work on something you love, and it’ll never feel like work!” they said. 

“Do what you love and the money will follow!” they said.

Except…that’s not really how it worked out, was it? 

Yes, you love your business and you love your students. But you don’t love the long hours. 

You don’t love getting home after your kids have gone to bed. You don’t love the constant stress. The dramatic ups and downs. The elation when a new student signs up and the panic every time one cancels. All of the hours spent trying to do paperwork and management and marketing and all of thing things that have to get done but drag you down instead of lighting you up.

And even with all of that—all of the work, all of the long hours, all of the worrying—your business still isn’t where you want to be. Or worse, maybe you’re not sure you’ll be able to stick it out for much longer. 
If children could learn to tap dance on their own, they wouldn’t need you. But no one’s born knowing how to tap dance: They need a teacher. 

Well, guess what? No one’s born knowing how to be a successful studio owner, either! You need a teacher, too. 

 If you’re marveling at a studio across town that’s always busy and wondering how the owner seems so happy and carefree, here’s an insider secret: She got help. 

Introducing the Amplify Mastermind: your personal path to studio success, with guidance from a pro and support from other driven and dynamic studio owners just like you. 

For a full year, we’ll focus on making the biggest possible impact on both your business and your life. Imagine it: More money, less stress. More delighted students, less time away from the people you love. More…like the way you dreamed your business would be.

Through one-on-one coaching, group calls, guest expert trainings, strategy sessions, and even an in-person, members-only retreat, you’ll work with me and your fellow mastermind members to finally identify and take the exact steps you need to transform your studio into a revenue-generating powerhouse—all while creating systems that leave you with less stress and more time for you.

Interested? I thought you might be! Click below to apply for Amplify. There’s no obligation to join, but there are only 20 spots available, so don’t wait! 
My goals for you...
At the very least, I’d like to help you to double your business. Let’s call that our baseline. I’ve helped countless studios do it in the past—one in as little as 90 days!—and we can make that our plan for you, too. 

But, I also want so much more for you. Yes, I want you to make lots and lots of money. I want your studio to start bringing in the kind of money that makes you sigh with relief the first few months, and then makes you start jumping for joy. Life-changing, even retire-your-spouse money if you want. 

I want a lifestyle change for you, too. No more waking up panicked in the middle of the night. No more missing important events in your kids’ lives. No more fighting with your spouse about time or money or attention—or all three. 

I want you to be successful in every area of your life. I want you to be happy, and healthy, and thriving. I want your business to excite you and light you up again. I want you to know that you have plenty of time and energy for your family, your friends and, yes,—dare I even say it??—YOU. 

I want your studio to start taking care of you, instead of the other way around. 

And Amplify is exactly how we can make it all happen.
Applications are now being accepted. Click the button to apply for this program!
What AMPLIFY is all about...
Amplify is the mastermind for ambitious studio owners who are ready accept the guidance and take the steps that lead from business frustration and burnout to complete business bliss.

Let me give you a frame of reference. A successful studio business rests on seven essential structures:
  • Marketing & social media
  •  New customer attraction
  •  Customer connection & retention
  •  Leadership & team building
  •  Financial focus
  •  Productivity & systems
  •  Profitable programs
In our mastermind, I’ll give you the tools to master each of these areas but, even more importantly, I’ll give you the personal support and guidance to customize each solution to your unique business. This is not a self-paced course; it’s an interactive coaching and co-constructing experience based on your particular strengths and challenges.

We’re limiting the Amplify mastermind to just 20 driven and dedicated studio owners to make sure that everyone gets the high level of personal attention and help that they need. Doors will close as soon as we hit 20 members, so be sure to get your application in right away!
Here's What You Can Expect as an Amplify Member:
  •  Bi-monthly group calls with 'hot seats' to answer your questions, set up your goals, and provide accountability with the group
  •  All call recordings, so you never miss a minute!
  •  A private, 60-minute goal setting call to jumpstart your success 
  •  Quarterly, 30-minute private 1:1 coaching calls with me to keep you moving forward on the right path  
  •  Free, unlimited access to my ENTIRE course library, including my popular Studio Accelerator course, Effortless Hiring Masterclass, and Elevate Your FB Ads Workshop
  •  Private Facebook group with a dedicated Community Manager to ensure all your Qs are answered ASAP
  •  Regular, in-depth guest-expert trainings from some of the top pros in marketing, business building, and more 
  •  A 2-and-a-half day members-only retreat for high-impact strategizing, implementing, dreaming—and having fun! 
  •  Full day virtual retreat from the comfort of your home
  •   Monthly Subscription to my LiveWire Studio Management System to make planning and organizing your projects and promotions a breeze
  •  Unlimited feedback and guidance from me via Voxer voice messaging 
  •  And more!
Does Amplify Include (Fill in the Blank)?
We dive deep into everything that falls under those seven areas, not to mention a whole ton of other topics and techniques that’ll move your business ahead. 

But, let’s be honest: I can’t predict the future and neither can you! It’s impossible to forecast everything you’ll need help with and all of the ideas you’ll come up with—which is exactly why a mastermind is so amazing. 

This isn’t like one of those huge studio owner events with some guru 200 feet away on a stage that are big on hype (and travel expenses!) but leave you with the same cookie-cutter “strategies” everyone else gets—not to mention a serious lack of clarity the day after it’s over!

You’ll get personal guidance for every challenge and opportunity you come up against, even the ones you can’t even imagine yet. A mastermind is based on your needs and your questions, to give you the biggest impact in the shortest period of time.
So, What Exactly is a Mastermind?!
Great question! A mastermind is a group of focused, high-achievers who are dedicated to taking their businesses to the next level. They’re led by an industry expert who imparts her knowledge and facilitates discussion among the group. Not only does each member of a mastermind get the guidance from an expert, they get insight, support, and ideas from their exceptional peers. It’s a group of brilliant minds coming together to solve problems and overcome challenges in one MASTERmind!
And By the Way, What's a Hot Seat?
Hot seats are many people’s very favorite part of a mastermind! They’re your chance to get the spotlight on you and your unique challenges. You’ll spend a little bit of time on our group calls getting your fellow mastermind members caught up on what you’re dealing with, and then you’ll get feedback, advice, and ideas from me and the rest of the Amplify members. It’s kind of like posting your biggest challenge inside a Facebook group filled only with people who are completely invested in your success and will give you their best advice—except it’s better, because you get the feedback live. Think: insight from people who’ve been there and can help you with the very best way to move forward!
STUDIO ACCELERATOR - LIVE
YOUR INVESTMENT: $1,297
PAYMENT PLAN: $497 x 3
STUDIO ACCELERATOR - DIY
YOUR INVESTMENT: $797
PAYMENT PLAN: $297x 3
Limited Time Bonuses for Enthusiastic Action-Takers!
Commit to Amplify before the timer runs out and upgrade your private 60-minute goal-setting call to a full 90 minutes AND have exclusive access to a bonus interview with my own mentor and successful studio owner, Stacy Tuschl. Both are sure to get you extreme clarity, loads of inspiration, and set you well on your way to your breakout year!

Don’t miss out on your chance to join and be gifted these amazing bonuses before the timer runs out! 
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Did You Fall for This, Too?
“If I just work harder, I can make this business work.” 

Does that sound familiar? If you’re like most studio owners—even most business owners—you’ve been operating with the idea that more work equals more success. 

Except that it’s not true. In fact, you’ve probably noticed that the more work you put in, the more work you have to put in…and all without seeing much or any more success in your business.

Here’s the truth: Hard work is NOT the key to success!

In fact, working hard on the wrong things will only take you further from your goals. Further from a successful studio, further from more time with your kids, further from a happy marriage, further from stress-free finances. 

Here’s What it REALLY Takes to Transform Your Business ...

Mistakenly relying on hard work isn’t your fault: No one told what you really need to rely on for studio success! (And probably because they didn’t even know it to tell you. After all, there’s a reason why 50% of small businesses fail within five years.)

Instead of putting in the hours and spinning your wheels, you need to focus on proven tactics and strategies to streamline your business, increase your student numbers, and diversify your income streams.

Does that sound a little…complicated? Difficult? Daunting? It is…UNLESS, you have help to guide you through it, every single step of the way. That’s where Amplify and I come in.


The Ins and Outs of Getting Into Amplify
Since we’re limiting the Amplify mastermind to only 20 studio owners, it’s essential that we create the right group of dynamic women!

Step 1: 
We’re asking everyone to schedule a quick phone interview. When you schedule, we'll also ask you to answer a few application questions to let us know a bit about your business upfront. 


Step 2: 
On our call, we’ll discuss your needs and goals and see if you’re a good fit for Amplify (and to see if Amplify is a good fit for you.) There’s no obligation to join and no deposit required when you fill out the application; just the opportunity to find out more about the program!

Don’t miss out on your chance to join! Apply for Amplify today. 
About Me
Hi, I'm Alicia Jonas. I’m the owner of a successful multi-six figure dance and music studio in the Midwest, as well as the founder TheConfidentDanceStudio.com, a business strategy company focused on studio owners like you. 

At least, that’s how I introduce myself at cocktail parties or when I’m at business events!  

And, don’t get me wrong, that’s important. I’ve been in the weeds, building my studio for over 13 years. And I coach studio clients to create amazing transformations in their businesses.

But if you really want to know me, we’ve got to go back to 2010 - to when my studio was just barely scraping by, when I was already putting in too much time and simultaneously spinning my wheels—and still not getting any traction. When my husband came home one evening and told me he’d lost his job, and suddenly I became the primary breadwinner for our family. And to the 11 months of panic while he was out of work and I was constantly scrambling to find anything—yes, anything—to make my studio work. 

See, when it comes to the challenges that running a studio throws at you, I’ve seen them all. I’ve dealt with the instructor everyone loves who can’t seem to show up on time, I’ve dealt with new knock-off studios opening up just across town and trying to copy my programs, I’ve dealt with having to sacrifice my own paycheck AND pay out of the household funds for studio expenses…and a whoooole lot of other drama that I don’t even have the space to list out!

But I’ve also gotten past all of that. I’ve put in the time (and the investments!) to learn everything I needed to know to not only turn my studio around, but turn it into a thriving, valued business in my community. I know the tactics, I know the strategies, I know the surprise insights, and now I also share them all with my studio owner clients.

Taking the big, bold steps isn’t always easy—especially when you’re not confident that they’re the right steps. But that’s why I’m here: To help guide you to play big, and see those big results in your studio.

I went from an overworked, overwhelmed, and just generally panicked studio owner to a happy and fulfilled owner of a thriving, financially successful studio. I’m dedicated to helping other studio owners see that same breakthrough. I’m dedicated to making owning a studio as fun as you always dreamed it would be. 

I’d love to personally help you transform your business and your life. Click below to apply now to join Amplify!
“I am literally welcoming new students every single day. I am so overwhelmed with gratitude and so excited for the future! Thank you (Alicia Jonas) so much for being a part of my journey and for encouraging me to continue trying new ideas fearlessly.” 

Lindsey Dinneen - VidaDance Studio, KS
"Alicia Jonas’s Studio Accelerator course boosted my enrollment by 20% in 6 weeks!” 

Rebecca Rivera Tyler - Studio B Performing Arts, NY
Is Amplify Right for YOU?
I’m keeping our Amplify mastermind group small, so it’s essential that every member go all in! 

Amplify Is For You If:
  • You’re already running an established studio with at least 100 students (Why? See below. However, exceptions may be made for extremely motivated studio owners.)
  •  You’ve been in business for a few years already and now you’re ready to take your studio to the next level  
  •  You’re tired of the feast or famine studio lifestyle and you’re ready for consistent, reliable income 
  •  You’re tired of big, expensive, impersonal events that cost a ton to attend and leave you with the same “strategies” as all of the other 500+ studio owners that attended 
  •  You’re a go-getter and a high achiever who isn’t afraid to try new things 
  •  You’re ready and willing to give support and ideas to other studio owners like you 
  •  You’re open to new ideas and you’re willing to be coached  
However, Amplify Is Not For You If:
  •  You’re brand new to building your studio business. Why? We’ll be implementing advanced tactics in the mastermind that you’re likely not ready for. (Check out my free or lower cost resources instead!) 
  •  You’re not willing to look at your problems differently or to get outside of your comfort zone 
  •  You’re not open to change or to being coached 
  •  You’re not willing to relinquish control of your studio to other team members or not willing to outsource tasks or projects 
  •  You’re not willing to put in the time to show up for the mastermind calls and events - You’re not willing to contribute ideas and support to your fellow Amplify members
I know: You’ve just gotten over the craziness of the holidays and you’ve barely had a chance to start planning for this new year. But that’s part of what makes “right now” so important.

Here’s the thing: The longer you wait, the more time and money you’re going to waste. Unless you get started now, you’re looking at another year of working hard for too few rewards. Another year of struggling, another year of missing out on precious, priceless time with your kids, another year of stress and guilt and frustration.

Or…you could take your future into your hands now. You can stand up for yourself and declare that this is going to be the year that you turn it all around. That this is the year you turn your studio into your dream business. The year that you skip the summer slump in favor of consistent income all year long. The year that you watch your student numbers and revenue snowball. That this is the year you finally crack the code to success!

Look, honestly, not everyone is going to be up to this. There are a lot of studio owners out there who think they want success…but they’re too scared to actually take the steps to get there. For those people, their studio “business” is always going to stay an expensive hobby. 

Here’s the thing: You aren’t supposed to already have all the answers! I don’t know why sometimes we think that just because we know how to teach our classes that we should also know everything about how to grow a business. That’s not how it works!

And if the “right” formula or template or freebie download were out there that would turn your business around, don’t you think you’d have found it already? Your business has specific challenges and those challenges have specific solutions. There’s no “one size fits all solution.”

The simple truth is that the way you’ve been doing things has gotten you exactly where you are today. And if you keep doing things the same way…you’ll keep getting exactly what you’ve got. If you want your business to change, the way you approach your business has to change.

Chasing solutions that don’t work is THE most expensive thing you can possibly do—such a drain on your time and money that it might even close your business. But investing your time and money in something that actually works? That pays you back dozens of time over, both figuratively and entirely literally. That’s the difference between a purchase and an investment: A purchase is money going out and gone forever. An investment is designed to pay for itself and pay for itself many times over. 
Struggling business owners make purchases. Successful business owners make investments.
If you’re really serious about your business, really serious about making your studio as successful as it can be and turning your life into a creative flow and cultivating beautiful balance among all the things that matter to you…then it’s time for you to take your first step. 

And remember, this first step couldn’t be easier! Just fill out the application and you and I will schedule a time to talk. No pressure, no pitches—just your chance to see if Amplify might be right for you.
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