Hi, I'm Alicia Jonas. I’m the owner of a successful multi-six figure dance and music studio in the Midwest, as well as the founder TheConfidentDanceStudio.com, a business strategy company focused on studio owners like you.
At least, that’s how I introduce myself at cocktail parties or when I’m at business events!
And, don’t get me wrong, that’s important. I’ve been in the weeds, building my studio for over 13 years. And I coach studio clients to create amazing transformations in their businesses.
But if you really want to know me, we’ve got to go back to 2010 - to when my studio was just barely scraping by, when I was already putting in too much time and simultaneously spinning my wheels—and still not getting any traction. When my husband came home one evening and told me he’d lost his job, and suddenly I became the primary breadwinner for our family. And to the 11 months of panic while he was out of work and I was constantly scrambling to find anything—yes, anything—to make my studio work.
See, when it comes to the challenges that running a studio throws at you, I’ve seen them all. I’ve dealt with the instructor everyone loves who can’t seem to show up on time, I’ve dealt with new knock-off studios opening up just across town and trying to copy my programs, I’ve dealt with having to sacrifice my own paycheck AND pay out of the household funds for studio expenses…and a whoooole lot of other drama that I don’t even have the space to list out!
But I’ve also gotten past all of that. I’ve put in the time (and the investments!) to learn everything I needed to know to not only turn my studio around, but turn it into a thriving, valued business in my community. I know the tactics, I know the strategies, I know the surprise insights, and now I also share them all with my studio owner clients.
Taking the big, bold steps isn’t always easy—especially when you’re not confident that they’re the right steps. But that’s why I’m here: To help guide you to play big, and see those big results in your studio.
I went from an overworked, overwhelmed, and just generally panicked studio owner to a happy and fulfilled owner of a thriving, financially successful studio. I’m dedicated to helping other studio owners see that same breakthrough. I’m dedicated to making owning a studio as fun as you always dreamed it would be.
I’d love to personally help you transform your business and your life. Click below to apply now to join Amplify!